Victoria Real Estate Board

Making Use of a REALTOR's® Expertise

REALTORS® are reliable professionals and are commited to meeting your demands and looking out for your best interests. In short, REALTORS® know how to sell your property at the best possible price, and to do this, they use a number of specialized skills and techniques.

A comprehensive knowledge of the housing market is perhaps the most powerful tool a REALTOR® has. They will assess your property and use a comparative analysis to determine a fair and workable selling price range. This is only the first step. Once an initial price range has been set, a REALTOR® will offer a number of valuable tips on how to get the best possible price for your home in the shortest possible time.

Your REALTOR® will help develop a marketing plan aimed at exposing your home to the maximum number of buyers interested in purchasing a property such as yours. Listing your home on the Multiple Listing Service® (MLS®), along with advertising and open houses are among the options. Once potential buyers have been located, a REALTOR® can make your life easier by pre-screening applicants before the time and effort is spent showing your home.

Once a suitable buyer is found, REALTORS® can be of immense help during the sometimes stressful negotiation period. They have been through this procedure many times and know the finer points of offers and counter offers. Having a REALTOR® working for you during negotiations keeps you at “arm's length,” greatly reducing the anxiety involved in selling and allowing clear, objective decisions to be made.

Once the price has been set and the buyer is ready to close the deal, your REALTOR® will assist you in drawing up a legally enforceable contract.

A REALTOR® will be with you every step of the way, from making your home as attractive as possible and exposing it to the right buyers, to negotiating on your behalf and closing the sale.

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